The value of soft power is that it works subliminally. The idea that you can watch or hear something and adopt it as your own underscores the true value of soft power. When you can embrace something without thinking about its origins, then it truly has a universal appeal. I remember when interest in martial arts was the craze because of actors like Bruce Lee. Watching one of his movies made you have instant respect for Chinese people and their culture. Young kids all over the world wanted to be like Bruce. When soft power captures the imagination of large numbers of people, they ultimately strive to learn more about whatever it is that captivates them.
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