Message from mhagiwara

[Anonymous]

This read was definitely an interesting one. Even though Japanese society, especially youth, enjoy most things that are "American." Disney, being one of the most successful imports, has taken over so many areas of Japanese life including entertainment and fashion. Many Japanese know Disney characters like Mickey Mouse and Lilo & Stitch and also make Disney part of their everyday fashion, including eyewear. However, even these characters, just like Tokyo Disneyland have a dual identity. Even though they developed in the US, they have evolved to also become uniquely Japanese. As the article states, "...Japanese owners wanted an exact copy and think of it as an exact copy...Ultimately, it is the Japanese, not the Americans, who have defined Tokyo Disneyland." In order for any western corporation/company to work, in my opinion, in Japan they must be willing to adapt to the different consumer needs. Tokyo Disneyland, Universal Studios Japan, and even Coco's Restaurants have done a good job of adapting which has led to their success in Japan.