Message from victoriachan

[Anonymous]

I agree that companies that want to expand globally should learn to cater to their audience, but I did think the argument the article about recontextualization worked as well since Tokyo Disneyland is an example of it. Japanese people seem to see it as foreign because it’s American, but they have found similarities within the Disney culture to relate to.

One quote from the text I found interesting was that “…Yoshimoto argues that the meaning of cultural artifacts is context-dependent and therefore nonexportable.” While it is not meant to describe what is going on with Tokyo Disneyland, the sentiment resonated with me. This is the same way that Korean dramas and movies remade in the U.S. do not have the same impact. In my opinion, these works were done worse in the U.S. such as with My Sassy Girl and Old Boy. Remakes can’t capture the original intention.