Bumper "Apple" Crop Slows Scalpers

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  • #20825
    Anonymous
    Guest

    I can't believe that prices for Apple products are 20% higher!
    This is a great lesson for students on the idea of supply and demand.

    #3528
    Rob_Hugo@PortNW
    Keymaster

    According to the LA Times, the profits of Chinese scalpers hawking Apple products are being cut now by a strong inventory of legit iPhone, iPads and MacBooks available in the Apple stores in Chinese cities. When scarce Apple products fueled "grey market" business, scalpers had a thriving business, smuggling Apple products past custom officials, and selling outside Apple stores. But now, the Apple company is steadily supplying its stores -- 5 in Shanghai and Beijing -- to capture one of the most profitable markets in the world. Apple products are a "status" brand, even though they cost 20% more in China because of taxes.

    Thinking about what your market: if you are a 21st century business person, your strategies go way beyond your nation's borders. I could give this article to my students and ask them to think about what skills Apple business planners need and what opportunities exist.

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