I just spotted a new web portal for Asian culture. They are showcasing the best films, bars, cities, food and a lot of other bits of flash fun, for the English traveller in Asia. The site URL is at the bottom of this post. What do you think? I don't know if you are aware but Budwieser have attempted a similar thing with their UK website. They have tried to make it a gateway to American sport information in the UK. Obviously beer companies need to think of ways of attracting customers to their site but is this generalisation of 'Asian' culture potentially damaging?
ref
http://www.tigerbeer.co.uk