Commercials and Marketing in Late Spring

It was fascinating to see the extended Coca-Cola add within the film during the long bike riding scene. In today's films, product placement is pretty common. It is difficult to watch any Hollywood show and not see a moving advertisement for a snack, car, or tech company. I saw the billboard as a sense of American propaganda embedded in the film. They want to normalize western ideas and products. The long shot of the billboard is overly in your face.